About the Role: You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform, using features like Journey Builder, audience segmentation, and automation to deliver personalized customer experiences, analyze campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations. This role is expected to start by mid-August to participate in an upcoming Salesforce training class, and will be a hybrid position working in our Durham, NC office. You Will: Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows. Manage full QA to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices Use customer data to segment audiences and tailor email content for maximum relevance and engagement. Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behavior. Monitor important email marketing metrics to create insights and inform future campaign strategies Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance. Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR). Use a hybrid work schedule AICPA
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