Job Description
The National Fire Protection Association's mission is to help save lives and reduce loss of information, knowledge and passion. Established in 1896, we are dedicated to the elimination of death, injury, property and economic loss due to fire, electrical and related hazards. The Association delivers information and knowledge through more than 300 consensus codes and standards, research, training, education, outreach and advocacy; and by partnering with others who share an interest in furthering the NFPA mission.
To better meet the needs of those who rely on our information and knowledge to keep people and property safe, we are amidst a transformation to expand our influence and further our safety mission. We are becoming increasingly digital and global to grow, thrive and save more lives from fire, electrical and other hazards. To accomplish this, we need effective leaders at all levels of the Association who understand what we are striving for, why it is important, how to execute on our vision and who passionately want to see NFPA through this important stage. It is an exciting and empowering time to work at NFPA.
We are adding an
Email Marketing Specialist to our team. In this role, you will be responsible for the day-to-day management of the NFPA email channel to ensure campaign objectives are accomplished within the prescribed timeframe, meet our quality standards and are compliant with association guidelines. The Email Marketing Specialist collaborates with team members and internal clients to make campaign recommendations to improve performance.
Responsibilities - Responsible for day-to-day management, scheduling and execution of the NFPA email program.
- Build/manage all list email campaigns, populating pre-defined templates with supplied creative using Pardot's WYSIWYG html editor.
- Oversee email deployment, ensuring campaigns are in line with best practice and compliant with Association guidelines.
- Own the email quality assurance process from proofing to test rendering across multiple email clients, ISPs (Outlook, Google, Hotmail, etc.) and devices using Litmus service.
- Monitor NFPA's email deliverability and sending reputation using Validity (BriteVerify) service and proactively flag issues and identify corrective actions to be taken.
- Manage list uploads to Pardot from external systems, from running addresses through our verification service (BriteVerify) to mitigate risk, preparing files for import, and reviewing and resolving sync errors.
- Manage budget and relationship with email vendors (Litmus, BriteVerify, and Movable Ink).
- Provide top-notch customer service to internal clients of the email channel, communicating campaign status and results.
- Produce ad hoc campaign reports upon request.
- Responsible for evaluating, analyzing and optimizing in-flight campaign performance, by identifying actionable opportunities and making recommendations for improvement.
- Under the direction of team members, responsible for executing a variety of testing schemes (i.e. subject line, CTA, imagery, copy, personalization).
Requirements
- 3+ years of experience managing a high-volume email program
- Extensive know-how when it comes to email marketing systems (Pardot experience a plus), processes and compliance issues.
- Strong ability to read html and troubleshoot styling issues.
- Excellent time management skills: ability to successfully manage several tasks while focusing efforts on the highest priorities.
- Working knowledge of acquisition, retention, reactivation efforts, lead generation and segmentation.
- Well versed in email marketing tools, such as: Litmus, Validity, BriteVerify, Movable Ink, HTML editors and content calendar systems.
- Acute and accurate attention to detail.
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment.
- Strong project planning and organizational skills, strong communication skills both verbal and written, and a strong focus on timelines and deliverables.
- Team player
- Skilled communicator
- Self-starter, positively curious, consistently seeking additional responsibilities
National Fire Protection Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. National Fire Protection Association
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