Job Summary: We are looking for an Email Marketing Specialist who will be responsible for planning, developing, implementing, and managing the overall email marketing strategy. You will play a key role in enhancing our outreach, nurturing client and candidate relationships, and driving business growth through effective email campaigns. Key Responsibilities: Develop and implement comprehensive email marketing campaigns to engage clients, candidates, and partners. Build, segment, and maintain email lists , ensuring clean data and accurate targeting. Design and optimize email templates for various campaigns (lead generation, follow-ups, newsletters, announcements, etc.). Collaborate with sales and recruitment teams to gather content and create targeted campaigns. Track and analyze campaign performance (open rates, CTR, conversion rates) and provide insights and recommendations for improvement. A/B test subject lines, content, and CTAs to optimize results. Ensure compliance with email regulations (CAN-SPAM, GDPR, etc.). Research industry trends to suggest new approaches to email marketing strategies. Collaborate with designers, copywriters, and developers to ensure email content and design align with brand guidelines . Work closely with the Client team to support lead generation efforts and nurturing campaigns. Requirements: 2-5 years of experience in email marketing (preferably in staffing, recruitment, or IT services industries). Proficiency in email marketing tools such as Mailchimp, HubSpot, Constant Contact, Zoho Campaigns, etc. Strong understanding of email deliverability, list segmentation, and personalization strategies . Analytical mindset with experience in monitoring and improving campaign performance . Familiarity with marketing automation platforms . Basic HTML/CSS skills for email customization (a plus). Excellent written and verbal communication skills. Ability to work independently and collaboratively with cross-functional teams. Preferred: Experience in staffing/recruitment industry marketing . Knowledge of CRM tools like Salesforce, Zoho, or similar platforms. Salary: Competitive (based on experience) Working Hours: Flexible (based on campaign needs) ClifyX
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